Why Scenario Based Strategy?

Today's volatile and disruptive business environment drives the need for sophisticated strategy and planning tools. To be proactive businesses should move from conventional Long Range Planning to continuously updating strategies based on the current knowledge about the future.

Conventional way

Conventional forecasting models typically builds one (or a few) versions of the future based on a consensus of opinions and aspirations regarding the business future

In the current disruptive economy savvy leaders model the future and make strategic choices based upon the findings.

The future is not one dimensional. All relevant information about the future can be included in scenarios and used for strategic decision making.

Scenario based

The strategic process is continuous and tools are needed to maintain agility in the strategic framework

At each point in time, the business can revisit the strategy and make the necessary changes based on the recent development. Maintaining a number of possible scenarios forces business leaders to think through what could happen, if the business environment changed significantly. This minimizes the response time for strategic actions needed to stay on the best course possible.

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